Stay on top of your SEO game

When you type a query into your favorite search engine you expect to see exactly what you need jump out at you. Search Engine Optimization (SEO) helps your website rank high in search engines so that potential customers can find it easily. It’s a content marketing technique that will never die. True SEO masters utilize effective strategies to help websites make their mark. Some of the best strategies are highlighted below.

Use a Range of Keywords

Stuffing one keyword into content has been a common practice for some SEO specialists. Keyword stuffing is the worst thing you can do. People search for a variety of keywords and keyword phrases related to your topic. A good strategist will use a range of keywords and keyword phrases strategically throughout the piece.

Don’t Neglect Voice Searches

Intelligent personal assistants, such as Siri, Google Assistant, and Cortana, are becoming a heavily used feature by consumers. A survey conducted by MindMeld in 2015 revealed that 55% of users relied on voice assistants regularly. That number continues to rise, thus making it important to consider the keywords used in voice searches for your content. For instance, a user may type “affordable women’s clothing” in the Google search bar, but may ask Siri, “What is the best store for affordable women’s clothing?” Both searches are quite different. Don’t neglect the voice element in your content.

Back End Data Boosts Search Engine Rankings

Words on your website aren’t the only words you should consider. Keywords should also be placed in the website’s code to help search engines identify the nature of the content. This back end SEO practice is often neglected. Without it, you won’t be able to maximize the full potential of your SEO strategy.

Need help with a killer SEO strategy? Contact the Techtris team today!