Krisanne Fordham

Web Design + Branding Krisanne Fordham is a travel writer for the likes of CNN, Condé Nast Traveler, Departures, and Travel + Leisure. From the tropics of Bali to the built up city of New York, Krisanne reports her stories and experiences of far-flung corners of the world.

ClientKrisanne FordhamServicesArt Direction, Design, Web DesignYear2015

The solution

Krisanne approached Techtris, a Los Angeles web design and marketing agency, as she wanted a centralized place to showcase her published articles and increase her following in preparation for her book release on Amazon and Barnes & Noble.

We designed a minimalistic, news style website which gave visual prominence to her professional editorial travel photos to increase engagement. The website’s navigational structure was broken down into ‘Stories’ to showcase all of her published articles, and ‘Destinations’, so that users were able to browse articles by a particular region. As much of the traffic would be driven from Krisanne’s Instagram account, the website embraces a mobile-first design approach to provide the best experience for visitors.